How Interruptions Can Lead to Bad Decisions
Imagine you're about to make a big purchase like this car.
You've negotiated a great deal and you're ready to pull out your check book when your cell phone rings.
Well according to one study, when you come back to the table there's a good chance you'll be adding some upgrades, like the heated seats and leather interior.
Researchers found that when we buy a big-ticket item, our decision-making process initially tends to focus on details like price, and whether we can afford it.
But when that process gets interrupted--even by a quick phone call--we have time to start focusing on what we really want.
In other words, the decision switches from a rational one--to an emotional one.
And considering how many distractions we face every day, making a big purchase could cost you--big time.
So the next time you're buying something expensive, like a car or vacation, stay focused--and turn off that cell phone.
This entry last modified on: January 18, 2013 3:53 PM
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About the Video
Could a cell phone call cost you extra money when you shop? Dr. Bruce Dan shows you how little distractions can have a big impact on your wallet.